Nature and Objectives

The Real Madrid Foundation is the instrument by which Real Madrid is present in society and develops its social and cultural awareness programs.

Objective – Its main objective is to promote, both in Spain as well as abroad, the values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it. In addition, as a means of social integration of those who find themselves suffering from any form of marginalisation, as well as to promote and disseminate all the cultural aspects linked to sport. Control the amount of space on the top, bottom, left, & right of the header area.


The Foundation divides its activities into five main areas:

  • Sports activities
  • Educational and cultural activities
  • Social welfare activities
  • International cooperation
  • Institutional activities


The Real Madrid Foundation, part of the Spanish powerhouse Real Madrid C.F., and Dreams Foundation bring the coaches, experience and system from La Cantera at Valdebebas, Spain to Hong Kong. La Cantera is the academy program for the biggest club in Europe, Real Madrid FC, where some of the greatest past and current all-time players were developed, called “Canteranos”. Many current and past players all received their training and development through the Real Madrid Youth Academy to become some of the biggest stars in the game. Real Madrid has had some of the biggest name players, superstars who are World Cup winners, Euro and UEFA Cup winners, Supercopa winners at Real Madrid or those who went on to play at many other professional clubs, who were all developed at the Real Madrid Youth Academy and Youth Teams.

Also not to forget, seasoned coaches, are also former “Canteranos”, who have coached national teams World Cups Championships and club teams to Cups and Champions League titles. Launched in the summer of 2015, the first Real Madrid Foundation Youth Football and Basketball clinics were held in Hong Kong. The program in Madrid which is usually run out of Valdebebas, Spain, at the Ciudad Real Madrid (Real Madrid City) arrived to the pitches across Hong Kong to provide unique opportunities for boys and girls ages 7 to 17 to be trained by Real Madrid Foundation & Academy coaches. This is the best and only way to receive professional training from the certified Real Madrid coaches in Hong Kong.



All coaches from the Real Madrid Foundation and Academy have extensive coaching and playing experience in excess of 10 years, and have been active coaches within the Real Madrid Academy Soccer program. The Real Madrid Academy teams are highly competitive and undergo tremendous scrutiny in the selection of players and coaches, year-round. This means that only the best of the best coaches make it to coach at the Real Madrid level, and that transmits into the best clinics and camp experiences. The Real Madrid Foundation Youth Soccer Clinics will be run by 2 or more selected coaches from the coaching staff of the Real Madrid Academy teams.


While no two programs are the same, all programs maintain the highest emphasis on improving individual skill level, knowledge of the game and the players overall ability using the Real Madrid Academy methodology.

Clinics will focus on many aspects of training, including:

Advanced individual training in technique and tactics Development of team tactical training Problem solving on the pitch Pre-championship or pre-competition preparation Individual assessment to improve and hone each player’s skills And much more!